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BEVERLY JEWETT, Plaintiff and Appellant,
v.
CAPITAL ONE BANK et al., Defendants and Respondents.
No. B163311
In the Court of Appeal of the State of California
Second Appellate District
Division Two
(Los Angeles County Super. Ct. No. BC253750)
APPEAL from an order of the Superior Court of Los Angeles
County. Mary Ann Murphy, Judge. Reversed and remanded.
COUNSEL
Law Offices of Barry L. Kramer and Barry L. Kramer for
Plaintiff and Appellant.
Morrison & Foerster, John W. (Jack) Alden, Jr.;
Morrison & Foerster, James F. McCabe, James R. McGuire and
Amy B. Lovell for Defendants and Respondents.
Filed November 25, 2003
Appellant Beverly Jewett appeals from an order of the
trial court granting a special motion to strike under Code of
Civil Procedure section 425.16[FOOTNOTE 1] in favor of respondents
Capital One Bank and Capital One, F.S.B. We are asked to determine
whether credit card solicitations are acts of free speech in
connection with a public issue, and therefore subject to the
anti-SLAPP (strategic lawsuit against public participation) provisions
of section 425.16. We hold that they are not and reverse the
orders of the trial court granting the special motion to strike
and awarding respondents attorney fees and costs of $40,788.55.
CONTENTIONS
Appellant contends that the trial court erred: (1) in
finding that credit card solicitations constitute speech in connection
with an issue of public interest; (2) in finding as a matter
of law that the solicitations were not misleading; (3) in finding
that appellant had not met her burden of establishing the merits
of the complaint under section 425.16; and (4) by abusing its
discretion in permitting respondents to bring an untimely motion
to strike.
FACTS AND PROCEDURAL HISTORY
The complaint
On July 6, 2001, appellant and Jim Moana[FOOTNOTE 2]
filed a class action complaint against Capital One Bank, Capital
One, F.S.B., and Capital One Financial Corporation[FOOTNOTE 3]
for: (1) deceptive business practices (Civ. Code, § 1770)
and (2) unfair business practices (Bus. & Prof. Code, §
17200).
The complaint alleges the following. Respondents offered
"pre-approved" credit cards or "Gold" credit
cards with a credit line up to $2,000, but actually issued open-ended
unsecured personal credit agreements having a credit limit of
$200 or less. Despite having only a $200 credit limit, these
cards incurred the same (or greater) monthly or annual charges
(and other fixed fees such as late and over limit fees) as the
card the consumer was offered in the original solicitations.
These practices are misleading because the solicitations
"contain a personalized invitation using the name of the
specific individual, repeatedly use the words ' pre-approved'
with regard to the credit card being offered, repeatedly refer
to a $2,000 amount while printing the amount ' $2,000' in large,
bold face type, uses the phrase ' Pre-approved Credit Line Up
to $2,000' or similar wording, offers ' CONGRATULATIONS!' , indicates
a specific ' Reservation' number and ' Access Code' for the credit
card, and describes multiple uses which would be totally unrealistic
for a card that only carries a $200 credit limit." The personalized
solicitation uses the word "pre-approved" 15 times,
the word "Gold" 19 times, and the phrase "up to
$2,000" five times. Only once does the fact that the credit
line may be as low as $200 appear, tucked away in fine print
on the back of the solicitation letters, in what appears to be
a preprinted form disclosure.
As an alternative to the above described solicitations,
respondents sent out solicitations personally directed to a specific
individual. The solicitations repeatedly use the words "pre-approved"
with regard to the credit card being offered; repeatedly emphasize
that the card being offered is a pre-approved "Gold"
credit card; print the word "Gold" in large, bold type;
indicate a specific "Reservation number and Access Code"
for the credit card; and describe benefits such as "financial
flexibility" and "financial freedom" that would
be unrealistic in relation to a card that carries a $200 credit
card limit. The solicitations use the word "pre-approved"
in six places and the word "Gold" appears no less than
17 times. The fact that the credit line may be as low as $200
is not mentioned.
These misleading offers are designed to (1) deceive
consumers as to the level of credit they have been approved for
and are being offered; (2) induce consumers to apply for credit
cards for which they would not apply if they were aware that
they would receive a credit card with substantial fees and only
a $200 credit limit; (3) induce consumers to apply for credit
cards for which the amount of charges and fees are unfair and
disproportionately high compared to the amount of credit that
is granted; and (4) generate income for respondents in the form
of fees and charges which are completely disproportionate to
the amount of credit advanced by respondents.
As to the first cause of action for deceptive business
practices, the complaint alleged that the solicitations sent
to each class member resulted in the sale of credit services
to each such consumer within the meaning of the Consumers Legal
Remedies Act (Civ. Code, § 1750). These solicitations constituted
unfair and deceptive acts, by representing that such credit services
had uses, characteristics, benefits and quantities that they
did not have (Civ. Code, § 1770, subd. (a)(5)); by representing
that such credit services were of a particular standard, quality,
or grade when they were not (Civ. Code, § 1770, subd. (a)(7));
and by advertising for the services while intending not to sell
them as advertised (Civ. Code, § 1770, subd. (a)(9)).
The complaint sought an order under Civil Code section
1780, subdivision (a)(2), enjoining respondent from (1) sending
further solicitations of unsecured personal credit described
as "pre-approved" which offer a credit line "up
to" a specific dollar amount, and then issuing a credit
card with the lower dollar credit limit, and (2) sending any
further solicitations of unsecured personal credit described
as "pre-approved" which offer a "Gold" credit
card, and then issuing a credit card with a credit limit of less
than $500.
Although the complaint alleged that appellant and other
members of the class suffered damages in the form of fees and
charges in an amount according to proof at trial, the complaint
did not seek damages under that cause of action. The complaint
alleged that appellant intended to file an amended complaint
under Civil Code section 1782, subdivision (d), seeking damages,
restitution and punitive damages under Civil Code section 1780,
subdivision (a)(1), (3) and (4).
As to the second cause of action for unfair business
practices, the complaint alleged that the credit card solicitations
induced appellant and plaintiff class members to enter into credit
card agreements with respondents, constituting unfair, misleading
and deceptive advertising (Bus. & Prof. Code, § 17500).
The motion to strike
On August 27, 2001, respondents removed the action to
federal court. Pursuant to a stipulation filed on September 27,
2001, the action was ordered remanded to state court. On January
11, 2002, respondents filed a special motion to strike under
section 425.16. The trial court issued its ruling granting the
motion to strike on September 24, 2002, finding that the action
fell within the class of suits subject to a special motion to
strike. The trial court also found that appellant failed to establish
a probability that she would prevail on the merits of the complaint
because: the solicitations complied with federal regulations;
the statements in the solicitations were not misleading; the
survey attached to appellant's declaration was seriously flawed;
and appellant failed to produce any admissible evidence that
any person who responded to the ad was given credit of less than
$2,000.
Appellant filed a timely notice of appeal on November
25, 2002. On February 26, 2003, the trial court awarded respondents
$40,778.55 in fees and costs under section 425.16 , subdivision
(c).[FOOTNOTE 4]
DISCUSSION
I. Section 425.16
Section 425.16 permits a court to dismiss certain nonmeritorious
claims in the early stages of the lawsuit. (Chavez v. Mendoza
(2001) 94 Cal.App.4th 1083, 1087.) These SLAPP suits "are
generally meritless suits brought by large private interests
to deter common citizens from exercising their political or legal
rights or to punish them for doing so." (Wilcox v. Superior
Court (1994) 27 Cal.App.4th 809, 816 (Wilcox), disapproved
on other grounds in Equilon Enterprises v. Consumer Cause,
Inc. (2002) 29 Cal.4th 53, 68, fn. 5.) Under section 425.16,
subdivision (b)(1), "A cause of action against a person
arising from any act of that person in furtherance of the person's
right of petition or free speech under the United States or California
Constitution in connection with a public issue shall be subject
to a special motion to strike, unless the court determines that
the plaintiff has established that there is a probability that
the plaintiff will prevail on the claim."
In determining whether to grant or deny a section 425.16
motion to strike, the court engages in a two-step process. (Navellier
v. Sletten (2002) 29 Cal.4th 82, 88 (Navellier).)
First, the court must decide whether the defendant has met his
or her threshold burden of showing that his or her acts arose
from protected activity. (§ 425.16, subd. (b)(1);Navellier,
at p. 88.) These acts include (1) written or oral statements
made before a legislative, executive, or judicial proceeding;
(2) written or oral statements made in connection with an issue
under consideration or review by a legislative, executive, or
judicial body; (3) written or oral statements made in the place
open to the public or in a public forum in connection with an
issue of public interest; or (4) any other conduct in furtherance
of the exercise of the constitutional right of petition or the
constitutional right of free speech in connection with a public
issue or an issue of public interest. (§ 425.16, subd. (e).)
Thus, if the speech is made or the activity is conducted
in an official proceeding authorized by law, it need not be connected
to a public issue. (Briggs v. Eden Council for Hope & Opportunity
(1999) 19 Cal.4th 1106, 1117.) But if it is made or conducted
apart from an official proceeding, then there is a public issue
requirement. (Ibid.)
If the defendant meets his or her burden of showing
that the activity is protected, then the court determines whether
the plaintiff has carried his or her burden of showing that there
is a probability that he or she will prevail on the claim. (§
425.16, subd. (b)(1);Navellier, supra, 29 Cal.4th at p.
88.)
On appeal, we independently review whether section 425.16
applies and whether the plaintiff has a probability of prevailing
on the merits. (ComputerXpress, Inc. v. Jackson (2001)
93 Cal.App.4th 993, 999.)
II. Whether the credit card solicitations fall within the
ambit of section 425.16
Respondents rely heavily on DuPont Merck Pharmaceutical
Co. v. Superior Court (2000) 78 Cal.App.4th 562 (DuPont)
in support of their argument that the complained of speech was
made in connection with a public issue or an issue of public
interest. We conclude, however, that DuPont is factually
inapposite to the type of commercial speech implicated here,
and that the credit card solicitations do not fall within the
ambit of section 425.16.
In DuPont, the plaintiffs alleged that DuPont
made false statements before regulatory bodies, the medical profession,
and to the public in connection with one of its pharmaceutical
products, Coumadin, used as a blood thinner. The court found
that DuPont's lobbying and other activities aimed at regulatory
and legislative bodies fell within the first part of section
425.16, subdivision (e), written or oral statements or writings
made in connection with an issue under consideration or review
by a legislative, executive or judicial body. Pertinent to our
case, however, is the court's inquiry into allegedly false and
misleading information about the generic form of Coumadin, warfarin
sodium, disseminated by DuPont to the public, as well as false
statements allegedly made in press releases, Internet bulletins
and public statements sought to be protected by DuPont under
the fourth part of section 425.16, subdivision (e). In concluding
that the statements regarding Coumadin and its generic counterpart
pertain to "conduct in furtherance of the exercise of the
constitutional right of petition or the constitutional right
of free speech in connection with a public issue or an issue
of public interest" under the fourth part of section 425.16,
subdivision (e), the court pointed to the complaint's allegation
that: "' More than 1.8 million Americans have purchased
Coumadin, an anti-coagulant medication, for the prevention and
treatment of blood clots that can lead to life-threatening conditions
such as stroke and pulmonary embolism.' " (Dupont, supra,
78 Cal.App.4th at p. 567.) The court concluded that since "the
number of persons allegedly affected and the seriousness of the
conditions treated established the issue as one of public interest
. . . the first prong of the anti-SLAPP statute has been satisfied."
(Ibid.)
We find instructive a series of cases published within
the last year that held that certain commercial speech was not
protected under the anti-SLAPP statute. In Consumer Justice Center
v. Trimedica International, Inc. (2003) 107 Cal.App.4th 595 (Consumer
Justice Center), the Fourth District held that literature
touting a purported herbal breast enhancing product, Grobust,
did not constitute speech on a matter of public interest within
the meaning of section 425.16. Reasoning that the speech concerned
not herbal supplements in general, but commercial speech about
the specific properties and efficacy of a particular product,
the court held that the speech was not a matter of general public
interest within the meaning of the statute. The court distinguished
DuPont on the basis that Grobust, as opposed to Coumadin,
is not widely used, does not treat life-threatening conditions,
and does not qualify as a matter of public interest by the number
of persons allegedly affected or the seriousness of the conditions
treated. (Consumer Justice Center, at p. 602.) Finally,
the court concluded that the intent of the anti-SLAPP statute
to encourage continued participation in matters of public significance
is not forwarded by "specific advertising statements about
a particular commercial product, absent facts which surely make
that product a matter of genuine public interest." (Ibid.)
According to the court, to so hold would allow every defendant
in every false advertising case to bring a special motion to
strike under the anti-SLAPP statute. (Ibid.)
The Fourth District, in Nagel v. Twin Laboratories,
Inc. (2003) 109 Cal.App.4th 39 (Nagel), held that Twin
Laboratories' product labels and Web site listing of the ingredients
of its nutritional and dietary supplements, contained in its
product Ripped Fuel, were not protected speech in connection
with a public issue within the meaning of section 425.16. The
court recognized that commercial speech is entitled to protection,
but less than that afforded to other constitutionally safeguarded
forms of expression because (1) it is easier to verify the truth
of commercial speech, so governmental regulation is less likely
to chill the dissemination of accurate and nondeceptive speech;
(2) commercial speakers act for profit motives and therefore
commercial speech is less likely to be abandoned due to governmental
regulation; and (3) the government has the authority to regulate
commercial transactions and commercial speech to prevent harm
to the consumer. (Nagel, at pp. 46-47.) Thus, the court
rejected Twin Laboratories' argument that the constitutional
right of free speech was implicated. Moreover, while matters
of health and weight management are of interest to the public,
advertisers should not be permitted to immunize false or misleading
product information by including references to public issues,
in order to further their private interest of increasing sales
for their products. (Id. at pp. 47-48.)
The court distinguished DuPont on the basis that
DuPont's advertising was "inextricably intertwined with
speech providing medical information to the consuming public
and medical doctors, and with speech furthering its political
lobbying activities." (Nagel, supra, 109 Cal.App.4th
at p. 50.) In contrast, the product labels and Web site information
promoted by Twin Laboratories were not intertwined with any political,
noncommercial speech.
In Commonwealth Energy Corp. v. Investor Data Exchange,
Inc. (2003) 110 Cal.App.4th 26 (Commonwealth Energy),
the Fourth District held that a telemarketing pitch promoting
a firm selling information was not made in connection with a
public issue or an issue of public interest. There, callers promoted
the company's investigatory services regarding telemarketing
calls, for a membership fee. Citing Rivero v. American Federation
of State, County and Municipal Employees, AFL-CIO (2003) 105
Cal.App.4th 913, 924, the court recognized that three general
categories of cases have fallen under the "connection with
the public issue" prong. A public issue is implicated if
the subject of the statement or activity underlying the claim:
(1) was a person or entity in the public eye; (2) could affect
large numbers of people beyond the direct participants; or (3)
involved a topic of widespread, public interest. (Commonwealth
Energy, at p. 33.)
The court found that while investment scams generally
might affect large numbers of people, the speech implicated there
"was a telemarketing pitch for a particular service marketed
to a very few number of people." (Commonwealth Energy,
supra, 110 Cal.App.4th at p. 34.) The telemarketing speech was
not a disquisition on investment scams in general, and therefore
could not be said to be about an issue of widespread public interest.
Nor did the general importance of consumer information cause
this sales pitch to implicate an issue of public interest. (Ibid.)
The court also distinguished DuPont on the basis that the
case before it involved merely a commercial service offered to
a small group of sophisticated investors who had already invested
in one firm and concerned the defendant's product, rather than
the plaintiff's product.
Here, the parties do not dispute that the issue before
us is whether the credit card solicitations fall within the category
of free speech in connection with a public issue or an issue
of public interest under the fourth part of section 425.16, subdivision
(e). It is clear that legislative, executive, judicial or public
forums are not involved, and therefore, parts one, two, or three
of section 425.16, subdivisions (e)(1)(2) or (3) do not apply.
We find that to extend the protection of section 425.16 to credit
card solicitations would subvert the intent of the Legislature
in enacting section 425.16, which was to short-circuit suits
filed for the purpose of deterring activists and other citizens
from exercising their constitutional right to speak and petition
the government for redress of grievances. (§ 425.16, subd.
(a); Paul for Council v. Hanyecz (2001) 85 Cal.App.4th
1356, 1363.)
While the DuPont court determined that the criticized
statements pertained to a matter of public interest due to the
widespread usage of Coumadin and the seriousness of the condition
that it treats, the credit card solicitations at issue are specifically
directed to a target audience of consumers with the sole purpose
of inducing them to enter into credit agreements with respondents.
It is true that millions of Americans use credit cards. However,
no lobbying or educational activity figures here, as inDuPont,
and the attempt to connect the solicitations with an issue of
public interest is tenuous at best. Respondents argue that DuPont held
that where allegations of the complaint assert that the defendant
engaged in commercial speech such as advertising, the complaint's
cause of action arises from the defendant's protected speech
activity, and section 425.16 applies.DuPont makes no such
broad assertion -- as we have explained, the DuPont case
involved speech inextricably intertwined with lobbying and political
activities aimed at a large segment of the population faced with
life-threatening illnesses.
The trial court's reasoning that commercial speech is
protected under the First Amendment and that "[c]onsumer
credit is essential in the present economy and providing information
about consumer credit is an issue of public interest" is
untenable. As explained in Nagel, commercial speech is
subject to limited protection. (Nagel, supra, 109 Cal.App.4th
at pp. 46-47.) There is no indication that respondents' solicitations
were designed to inform the public of an issue of public interest,
despite respondents' arguments that the solicitations affect
large numbers of people and provide "important, specific,
and detailed information on serious matters." We find that
the solicitations were designed solely for the purpose of commercial
activity, and that to allow such solicitations the protection
of section 425.16 by virtue of the fact that they touch upon
matters of general public interest would eviscerate the unfair
business practices laws. We hold that the credit card solicitations
at issue do not implicate matters of public interest and therefore
do not qualify for protection under section 425.16.[FOOTNOTE
5]
Nor are we convinced otherwise by respondents' footnoted
citation to dicta inWilcox, supra, 27 Cal.App.4th at page
822, footnote 6, in support of its argument that section 425.16
applies to commercial speech. Wilcox predatesDuPont, Consumer
Justice Center, Nagel and Commonwealth Energy, cases which we
find to be on point and persuasive.
We hold that the trial court erred in granting respondents'
motion to strike. Because of our conclusion that credit card
solicitations do not qualify for protection under section 425.16,
we need not address appellant's contention that the trial court
abused its discretion in permitting respondents to bring an untimely
motion to strike. Further, having concluded that respondents
failed to carry their burden of showing that their acts arose
from protected activity, we need not address the issue of whether
appellant has a probability of prevailing on the merits. Finally,
we decline respondents' invitation to affirm the trial court's
order on the alternate ground that the complaint is legally insufficient.
DISPOSITION
The orders of the trial court granting the motion to
strike and awarding $40,788.55 in fees and costs under section
425.16, subdivision (c) are reversed. Appellant shall receive
costs of appeal. The matter is remanded to the trial court for
consideration of an award of fees and costs to appellant.
NOTT, Acting P.J.
We concur: DOI TODD, J., ASHMANN-GERST, J.
::::::::::::::::::::::::::::: FOOTNOTE(S):::::::::::::::::::::::::::::
FN1. All further statutory references are to the Code
of Civil Procedure unless otherwise indicated.
FN2. Moana is not a party to this appeal.
FN3. Capital One Financial Corporation was dismissed
from the action and is not a party to this appeal.
FN4. Section 425.16, subdivision (c) provides, in pertinent
part: "In any action subject to subdivision (b), a prevailing
defendant on a special motion to strike shall be entitled to
recover his or her attorney's fees and costs."
FN5. We note that on September 6, 2003, a bill was
approved enacting section 425.17 effective January 1, 2004, which
provides, in pertinent part: "(a) The Legislature finds
and declares that there has been a disturbing abuse of Section
425.16, the California Anti-SLAPP Law, which has undermined the
exercise of the constitutional rights of freedom of speech and
petition for the redress of grievances, contrary to the purpose
and intent of Section 425.16. The Legislature finds and declares
that it is in the public interest to encourage continued participation
in matters of public significance, and that this participation
should not be chilled through abuse of the judicial process or
Section 425.16. [¶ ] . . . [¶ ] (c) Section 425.16
does not apply to any cause of action brought against a person
primarily engaged in the business of selling or leasing goods
or services, including, but not limited to, insurance, securities,
or financial instruments, arising from any statement or conduct
by that person if both of the following conditions exist: [¶
] (1) The statement or conduct consists of representations of
fact about that person's or a business competitor's business
operations, goods, or services, that is made for the purpose
of obtaining approval for, promoting, or securing sales or leases
of, or commercial transactions in, the person's goods or services,
or the statement or conduct was made in the course of delivering
the person's goods or services. (2) The intended audience is
an actual or potential buyer or customer, or a person likely
to repeat the statement to, or otherwise influence, an actual
or potential buyer or customer, or the statement or conduct arose
out of or within the context of a regulatory approval process,
proceeding, or investigation, except where the statement or conduct
was made by a telephone corporation in the course of a proceeding
before the California Public Utilities Commission and is the
subject of a lawsuit brought by a competitor, notwithstanding
that the conduct or statement concerns an important public issue."
(Sen. Bill No. 515 (1992-1993 Reg. Sess.) § 425.17, added
by Stats. 2003, ch. 338, § 1, No. 7 West's Cal. Legis. Service,
p. 2311.)
It appears that under section 425.17, the credit card
solicitations at issue would not be protected by section 425.16.
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